Campus Climate Research

Campus Climate Research

College students experience time pressures, problems with social relations on campus, financial challenges, and other stresses, while also dealing with the academic demands of college and navigating their interactions with faculty, staff and peers. Administrators understand and often accept that time pressures and the academic demands of college are parts of the college‑going journey. To mitigate some of these stresses, many schools provide resources such as tutoring and job boards. What is less clear is the degree to which social relations on campus along with faculty, staff and peer interactions affect students’ performance and persistence.


Campus climate studies make use of qualitative and quantitative methods to uncover deep insights into students’ experiences on campus, their perceptions of the school’s social climate and the degree to which they feel integrated into the campus community. Thus, campus climate studies typically focus on students’ sense of belonging. 


Sense of belonging is the degree to which students feel a part of the school. In addition to measuring this directly using reliable scales, sense of belonging can also be captured through qualitative research and analysis of the school’s existing data. Call us now to start enhancing your students’ chances of success by moving toward a healthier social climate on your campus. 

Photo by Alexis Brown on Unsplash

Photo by Alexis Brown on Unsplash

CUSTOMER RESEARCH & ANALYTICS

CUSTOMER RESEARCH & ANALYTICS

Like all research, consumer research begins with a question. So before embarking on such an endeavor, you and your team should give some thought to what it is you want to know. Do you need to clearly understand an internal process at your company? Do you want to know your customers’ opinion of your products and services? Are you interested in modifying the design of some of your offerings and therefore need your customers input and willingness to pay? 


Insights gleaned from surveys and group discussions with your customers is akin to looking in a mirror. In this case though, your assessment of what you see is now informed by your customers’ experiences, sentiments, reviews and opinions of your products and services. Rich data such as this can be epiphanous. Combining it with data on customer spending behaviors can be transformative.


Customers can differ in demographics, tastes, experiences, willingness or ability to pay, and even communication preferences. Thus, research findings stand to enrich the data you typically collect when a customer transacts. A segmentation, for example, now adds a human dimension to the data. The segments move beyond describing customers in terms of their similarities in demographics and spending behaviors to conveying how and what they think. With this, you and your marketing team can more effectively use these new customer segments to guide your decisions on strategies that align with your customers’ preferences, tastes, ability to purchase, etcetera. The goal is to remain relevant, know your customers and increase the likelihood they will stay loyal to your brand. 


We have more than 10 years of experience in the retail and insurance industries with a focus on consumer insights and customer retention. Call us now so you can gain insight to your customers and work toward improving your bottom line. 

Photo by Marvin Meyer on Unsplash

Photo by Marvin Meyer on Unsplash

Approaches

Primary Research

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 We are all consumers but why do we consume the products and services that we do? Customer data provides insights into recency, frequency, and monetary (RFM) but it doesn’t tell us why and how we arrived at the decision to purchase. Understanding this is key to devising strategies for product development, placement, promotion, and pricing (the 4 Ps). Using in‑depth interview (IDI), focus groups, ethnography, or survey, we can help you gain insight into questions on how people make purchase decisions, whether it’s the purchase of a product, attending a movie, selecting travel accommodations, becoming a member of a club, or going to a particular school. 

Secondary Research

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Companies are often viewed as brick and mortar structures with staff that only want to sell to people who can be convinced to buy their products or services. This is a commonly held view in part because many companies don’t reveal the side of themselves that is charitable and connected to the world or their local communities. But connecting with consumers is key to establishing and sustaining a relationship with the company’s brand. Narratives derived from analysis of existing data stand to reveal relatable and palatable human‑interest stories. Stories on the environment, wine consumption, holiday traditions, music, etcetera resonate with consumer’s interests. In doing so, these stories humanize a company and thus soften the harsh and cold view often held by many consumers. This can go a long way in broadening a company’s identity beyond one that is focused on only selling its products and services to one that also cares about its consumers and the world around them. 

Temporary Staff Support

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 We work as an extension of your team in all phases of research, including development of the survey instrument and interview and focus group guides. We also provide support in data collection, data cleaning, analysis, report, and dashboard development.