About Us

Research Experience


 Simply Research Services specializes in research and analytics. Located about 30 miles south of downtown Chicago, we conduct research for the retail, education, government, and entertainment sectors.

SRS' principal, Reba Chaisson, earned her PhD and Master’s in sociology from Loyola University Chicago and Bachelor’s in Computer Science from DePaul University. She also holds marketing research certifications from the University of California Davis. 

Reba was a member of academia for 11 years, where she taught and researched at Purdue University and the University of Illinois Chicago. In addition to studies in poverty and film, she conducted a 3‑year, multi‑campus, mix-method social climate study where she uncovered factors contributing to the early departure of undergraduate students. 

She has publications in teaching, film and poverty and she has presented at numerous conferences on the topics. See our Blog/Case Studies for these.


Analytics Experience


Dr. Chaisson has spent more than 10 years performing customer analytics for clients at Acxiom Corporation, Ernst & Young (EY), Sears Holdings, and RenRe Insurance. Her techniques include statistical clustering and regression models. She also monitors model performance, develops dashboards to track business trends and prepares various ad-hoc reports.  

Through secondary research to develop human interest stories on consumer segments, she conducted analyses using data from such sources as Acxiom, Pew Research, and the Bureau of Labor Statistics (BLS). Be sure to check out our Blog/Case Studies for these. 

To relax, Reba plays guitar and escapes with her husband to their Wisconsin cabin as often as possible. 

Why Simply Research Services (SRS)?


SRS' experiences are broad and long. A recent assessment concluded that our greatest strengths lay in our “ability to keep things in order even when it gets hectic...and [in bringing] projects to successful conclusions.” It added that we are “best when responsible for reviewing and revising information and improving it for practical use.” 

So whether you’re seeking a strategic alliance with the right partner or a special skill set in research and analytics, SRS can help.